Nourishing the Heart of Arizona Since 1991
A variety of healthy fruits such as apples, grapes, bananas, kiwi, cherries, and a lemon overlaid a small patch of dirt

About Back To Basics

Nestled in the little mountain town of Payson, AZ, amidst large stands of Ponderosa Pine and gorgeous views of the Mogollon Rim, you’ll discover a small, locally and family-owned shop making a big difference in our community.

Since 1991, Back To Basics has served as Gila County and North Central Arizona’s premier health food market, providing farm fresh foods, nutritional supplements, vitamins, handmade crafted gifts, essential oils, and an array of holistic alternative products.

Whether you’re searching for your favorite allergen-free foods, bulk herbs and spices, home and personal care products, or something special for a person you love, Back To Basics has all your needs covered for a healthy lifestyle.

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Our Team


Sales/Billing/Complaint Department/Problem Fixer

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Christina was born and raised in Payson, AZ. She is the mother of three and has spent the last 15 years volunteering and working with many local organizations. She was a foster parent to three amazing kids for about a year. She worked at the local elementary schools. She also held a board position as Junior Regent and Senior Regent for the Woman of the Moose. Additionally, she worked at an attorney’s office for over a year learning family law.

At the age of four, Christina was diagnosed with a rare heart and lung disease caused by irreparable medical malpractice. The condition has caused severe damage and complications to both her heart and lungs, making it difficult to hold down a single job. When Brandon had back surgery and Christina started coughing up blood, the possibility of taking over Back To Basics came to light ‒ and everyone felt it was a good idea.



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Brandon moved from Colorado Springs, CO, to Payson, AZ, in 1996 with his mother and three brothers. After moving between Colorado and Arizona over the years, he has finally settled here in Payson. He married Christina Furlong and today is the father of three girls.

Before acquiring Back To Basics, Brandon worked as a delivery driver for CarQuest. After having back surgery, he was no longer able to work in that field and became a stay-at-home dad. When the opportunity to purchase Back To Basics from a friend, the family felt this was the right move. He currently works Wednesdays at Back To Basics, while the remainder of his week is spent as a phone repair specialist at Verizon Wireless Payson in Swiss Village.

Nikki, manager at Back to Basics in Payson, AZ, wearing a pink shirt



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Born and raised in Payson, AZ, Nikki is the mother of two. Before becoming part of the Back To Basics team, Nikki worked as a team member at KFC while she completed CNA training and worked with the elderly at Payson Care Center.

After deciding the medical field was not for her, she returned to KFC and worked her way up to assistant manager. After KFC closed their doors, Nikki worked as a team member at Maverick. Nikki joined Back To Basics in 2018, where she started as and remains the boss lady ‒ even the boss of Brandon and Christina.



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Janice has followed natural health for 40+ years. She is the mother of Brandon’s childhood friend and has known the Furlong family for the last 20 years. She has worked for Back To Basics twice, once before the Furlong’s took over, and again in 2017. She moved to Payson, AZ, in 2021.

For Janice, natural health and studying herbs are her passions. She has taken herbalist courses and a kinesiology course. She uses what she has taken from her personal experiences with herbs and natural health and relates it to her customers.

Super friendly staff. Nice store. They had the items I needed at a great price. The lovely woman running the store Saturday afternoon was very tolerant of my admittedly noisy and excited high needs children which was such a blessing for us.”

-Christine G.

Amazing health store! Not your typical one. Massive varieties of everything! Small yet so efficient. Locally owned and very cozy. Do Terra Essential oil station and juice bar!”

-Sienna D.

Awesome little shop! Great find in a small town. We are from out of town and wanted to make an herbal infusion for my bfs health issues and was so happy to find this little store. They had a big selection of herbs so I was very happy to find a marshmallow root! The lady working there gave me some tips on trails nearby ! Oh and they had a ton of essential oils ! Love it.”

-Nina D.

Love this place. They have what no one else in town has. Specialty flours to accommodate all your baking needs and so much more. Fresh almond butter, yum, local honey, most vitamins and healthy items some of which you can’t even pronounce. IF THEY DONT HAVE IT, YOU DONT NEED IT.”

-Inga C.

75 mile square radius and nothing that comes close to this Little Gem of a health and wellness store 🙂 Amazing tasting Smoothies, Herbal supplements for every ailment, local vendors, friendly staff And Decent prices. Check it out!”

-Scott P.

Natural and organic food store. Very nice and knowledgeable staff. The smoothies are excellent!”

-Jaime J.

We’d love to hear from you! Send us a message or call 928-474-8935 today.




Business Hours

Monday ‒ Friday
9:00 AM ‒ 5:30 PM


10:00 AM - 4:00 PM

First Sunday of Each Month
9:00 AM ‒ 2:00 PM